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Bruce Berlin is the founder and Chief Experience Officer of Prioriteams. With over 35 years of leadership experience as a learner, trainer, and practitioner in the hotel and senior living industries, Bruce has successfully led organizations to develop and refine employee experiences and cultures that have resulted in high levels of customer satisfaction, employee engagement and profitability.
Bruce founded Prioriteams because of his passion for equipping and encouraging leaders to build healthy workplace cultures where employees passionately serve their customers and each other.
Hotel & Senior Living Industries
Bruce worked for 10 years in the hotel industry in Las Vegas, Kansas City, Indianapolis, Washington DC, New York, New Jersey, Chicago and Park City. During that time, Bruce was on the Executive Committee at the Stein Eriksen Lodge when it was first selected by Conde Naste Traveler Magazine as Best Mainland Resort, and was also awarded Promus Companies (then the parent company of Embassy Suites Hotels, Harrah's Casinos, Homewood Suites and Hampton Inns) highest honor, the Chairman's Award for Excellence in Managing People.
For over 25 years in the next chapter of his career, Bruce applied his hospitality, financial management, and leadership skills in the senior living industry in Chicago and Florida. During that time, Bruce lead communities in the not-for-profit and for-profit sectors. Under Bruce's leadership, The Garlands of Barrington was the recipient of the International Council on Active Aging's Innovator Award and NuStep's Pinnacle Award for their resident wellness program and Indian River Estates was one of the first Life Plan Communities in the world to receive Gold Level Montessori-Inspired Lifestyle credentialing. At Lake Forest Place, Bruce developed and implemented employee engagement programs that resulted in a 12% increase in employee engagement and 29% decrease in employee disengagement.
Bruce's signature Purpose-Driven Retreats and Interactive Training Workshops have helped leaders expand their knowledge and engage them in collaboratively developing goals and action plans that have positively impacted employee engagement, customer satisfaction and profitability.
Bruce has spoken for over 20 years on leadership, organizational development and quality improvement as a keynote and educational session speaker at annual association conferences, including the Amercian Health Care Association, California Assisted Living Association, Illinois Health Care Association, Association for Healthcare Foodservice, and LeadingAge's national and state conferences in Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Maine/New Hampshire, Michigan, Oregon, North Carolina, New Jersey/Delaware, New York, Pennsylvania, South Carolina and Texas.
Bruce has bachelor's degrees in Business Management from Santa Clara University and Hotel Management from the University of Nevada, Las Vegas, and is the Chair of LeadingAge Florida's Education Committee, a 3-time Coach for the LeadingAge Florida Leadership Academy, and a member of the National Speakers Association.
Bruce and his wife, Michele, live in Vero Beach, Florida. They enjoy golfing, beaching, bike riding and spending quality time with their 5 children who live in Illinois, Missouri and Florida.
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